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DIGITAL MARKETING

What is marketing ?

Marketing is simply the promotion of your goods and services to connect with potential customers but in a traditional way such as by showing ads on television and setting up off holdings on streets.

Now these days the way doing marketing is changed and the whole marketing system has shifted online and markets their products and services over the internet with the help of various online platforms.

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There are various marketing platforms available where you can market your product and services and reach thousands of people across the world free of cost at the initial or at beginner level.

1. Social Media Platforms -

A. Facebook - Anyone can market their product or service on Facebook for free by making a public page of your brand.
Later you can run paid ads for audience engagement

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When creating a Facebook page or a Facebook group keep Facebook's policy in mind.

B. Instagram - You can engage your target audience with your business easily from Instagram

Just create an Instagram account from your business name and select your business category and then start posting business-relevant content using proper hashtags can attract a larger audience.
Later you can run paid ads for audience engagement

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C. Twitter - Twitter may be a great way for reaching a tremendous no. of audiences and sometimes you may reach a politician or a big famous person because every politician or celebrity in the world has a Twitter account.<,br>There are approximately 237 million active users of Twitter. So you can market your products or services or promote your business on Twitter also.

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D. LinkedIn

LinkedIn is a very famous social networking site among youngsters and job seekers there are millions of people searching for various jobs on LinkedIn every day, if your business niche is somewhat related to youngsters, students, or job seekers you can consider marketing your business on LinkedIn as well.

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After marketing on social media you can also market your business by running paid ads on these platforms -

In digital marketing, the most important thing is Search Engine Optimization (SEO) of your blog, service, or business website.
Because without SEO your website will not appear in the google search results if your website is not in front of the audience you might lose a large no. of leads.

Here are some key points that you consider while doing SEO for your website -

Technical SEO Checklist

1. Configure Google Analytics with your website, if using a WordPress website download the plugin called google site kit it will connect your website to google analytics, google search console, google ad sense and google page speed insights

2. If using WordPress site install the Yoast SEO plugin.

3 Verify your site in Google Search Console

4. Improve the website performance and speed with Google Page Speed Insights

5. Take google mobile friendly test

Keyword Research Process

1. Keyword Strategy - Aim to target less competitive body and long tail keywords

2. Brainstorm for keyword ideas -

Use keyword tools such as

3. Narrow down the keyword list

4. Choose target keywords

On page SEO checklist

1. Pick one keyword per page

2. Write title tags search engine accept

3. Skyrocket click-through rate with meta descriptions

4. Optimize for the google image search results

5. Include Outbound links

6. Add internal links

7. Publish longer content - At least 300 words

8. Use social sharing buttons and add your social media links

If you want to learn more about digital marketing then check out this amazing course..

What do you think about marketing in a digital way tell us in the comment section

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